IKEA  

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Description

We are a values-driven company with a passion for life at home. Every product we create is our idea for making home a better place. At the IKEA , we have 345 stores in 42 countries.

BUSINESS CONCEPT
Vision and business idea
“To create a better everyday life for the many people”, this is the IKEA vision. Our business idea is “to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”.
We work hard to achieve quality at affordable prices for our customers through optimising our entire value chain, by building long-term supplier relationships, investing in highly automated production and producing large volumes. Our vision also goes beyond home furnishing. We want to create a better everyday for all people impacted by our business.
Total sales EUR 29.2 billion
Stores 345 in 42 countries
Products About 8,100 in the range
Co-workers 151,000
Store visits 775 million
Web visits more than 1 billion
retail Square meters 9.9 million
application download 9.7 million
North America 50 stores
Europe 248 stores
Asia 30 stores
Middle East 9 stores
Australia 7 stores
Central America 1 store
 

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